Athletic woman in blue crop top and leggings posing on gym equipment in a modern fitness club.

 

CREATIVE ADVERTISING

 

With over 12 years of experience in advertising and brand development, I bring together creative direction, art direction, graphic design, and commercial production to help brands express who they are. From shaping a visual identity to directing advertising campaigns and commercials, my approach combines strategic thinking with a distinct creative vision—building cohesive work that connects with audiences and gives every brand a recognizable presence.
Yaucono Cafe Molido coffee bag beside a steaming cup with Latin American flags, captioned Proud of Our Roots.
Yaucono Pumpkin Espresso Cheesecake with swirled chocolate topping, coffee beans, and pumpkins on a kitchen table.
Yaucono Puerto Rican ground coffee bag beside a steaming cup on a wooden table with friends celebrating in a scenic mountain backdrop.
Instacart ad featuring three Yaucono coffee products with text Get Your Yaucono Today against a tropical background.
Yaucono coffee brand ad featuring iced and hot coffee drinks with a bag of ground coffee on a rustic wooden table.
Yaucono ground coffee box with steaming cup, coffee beans, and Latin American flags with heritage slogan.
Mother and toddler making fresh pasta together in a bright kitchen with Bertolli sauce jar nearby.
Bertolli Garlic Alfredo sauce jar beside a pan of creamy chicken fettuccine pasta garnished with fresh herbs.
Bertolli Tomato & Basil sauce served on toasted bruschetta topped with melted mozzarella and fresh basil leaves.
Ragu Kettle Cooked pasta sauce jars displayed as a man and child cook together in a bright kitchen.
Ragú Kettle Cooked Roasted Garlic sauce jar with spaghetti and meatballs, text reads Descubre Nuestra Salsa Maestra.
Two Ragú pasta sauce jars, Kettle Cooked Marinara and Alfredo with Bacon, displayed with spaghetti and creamy pasta dishes.
Simply 7 Lentil Chips and Ragu Double Cheddar Sauce displayed on a soccer field with the text Anotate un Goool.
Precision Health Centers ad promoting audiological evaluations and hearing aids available in the western region of Puerto Rico.
Precision Health Centers ad featuring a smiling woman adjusting her hearing aid, with Miracle-Ear hearing aid options displayed.
Precision Health Centers ad promoting speech-language pathology services in Spanish, featuring a smiling woman and doctor with patient.
Miracle-Ear SPARK rechargeable hearing aids with TV streamer, advertised by Precision Health Centers, call 787.495.0001.
Precision Health Centers ad featuring three female healthcare professionals with text ¡Queremos cuidarte! on blue background.
Spanish-language oratory contest flyer featuring youth speakers, prizes of $1,000, $500, and $300, sponsored by Seguros Múltiples.